What's In It For Me?

It's the Deal of a Lifetime! OK, that's a lie. It's a pretty good deal, but probably not the deal of a lifetime. But if you love to read, do sign up for authors' newsletters. Not just mine, but everyone's. Most authors today do have a newsletter, and we typically offer you a deal: You give me your email address, and in return I will give you things like a free prequel to my current series, or a discount, or a chance to win a gift card, or perhaps just heads up on new releases. Why are authors anxious to have you subscribe to our newsletters? For the same reason we write blogs and post frequently to social media: It is no longer enough just to write books. Back in the good old days, that was all we had to write. Just books. It must have been nice. But today, we have to hustle hard. Millions of books are published each year. Some are dreadful. Some are wonderful. Some books, which are exactly what you love to read, you'll never see. It's hard for authors to...